The Journal

Corporate Diwali Gifts in India: How to Choose a Gift Your Team Remembers
A practical guide to corporate Diwali gifting in India: headcount, tiers, personalisation, multi-city delivery and timelines. Read more...
Wooden candle wicks
Why a Wooden Wick Sounds Like Home
The sensory story behind the wooden wick: the sound, the flame and the small ritual of tending a candle. Read more...
Amore Diwali gifting
Why Gifting Fragrance Feels More Personal
A reflection on the psychology of gifting fragrance: choosing a mood, a memory and a feeling rather than simply an object. Read more...
Mogra urli candle
From Flower to Fragrance: Reading an Ingredient
Why Amore names key materials, separates inspiration from claim, and treats the Ingredient Library as part of the fragrance experience. Read more...
Scents of India candles
Before the Candle Leaves Indore
A behind-the-scenes look at the quieter work between fragrance formulation and the moment an Amore candle reaches a home. Read more...
Pressed-flower terracotta diyas
The First Light of the Festive Season
A festive-season essay about preparation, light, gathering and the role fragrance can play before the celebration even begins. Read more...
Kamal urli candle
A Candle Is a Small Ceremony
A short reflection on turning fragrance from an object into an intentional part of everyday life. Read more...
Kashmir Bloom candle
Why We Remember Places Through Smell
A sensory essay on memory, place and why Amore builds fragrances as readings of Indian moments rather than literal replicas of landscapes. Read more...
Scents of India
Four regions, eleven fragrances: how the Scents of India range is built
The whole range, region by region. Some candles hold a single note. Some put two in conversation. Some layer three or four, and change as they burn. Read more...
Ganga Aarti candle
The Hour When an Indian Home Becomes Quieter
A quiet essay on why fragrance can become a signal for slowing down, and how a candle can turn an ordinary evening into a remembered ritual. Read more...
Wooden wick
What a wooden wick actually does
Wood does not behave like cotton. Why it crackles, why it can be stubborn to light, why the first burn decides every burn after it, and how to trim it... Read more...
Bay of Bengal Breeze candle
Why every candle in India is named after somewhere else
Tuscan Vanilla, French Lavender, English Pear, sitting on a shelf in Indore. Three reasons that happened, and the argument for naming a candle after a place you have actually stood... Read more...